Effectively marketing to today’s consumer is not to be oversimplified. In an eCommerce environment, the competition is even more fierce – to push relevant content, to the right person, at the right time with the right message.
NPi’s Engagement Marketing Service deploys a team of digital lottery marketing experts to strategize with our customers on effective player acquisition and retention campaigns to drive all critical iLottery key performance indicators.
iLottery is one pillar in a player’s digital interactions with our lottery customers. Our team knows how to interpret CRM data and business intelligence insights from both online and offline engagements to deliver actionable tactics that enable lotteries to better connect with their players.
This requires a skilled team that is versed in a broad array of marketing services including campaign management, paid media channels and affiliate marketing in addition to the related content development to support effective customer touchpoints.
Our team of Engagement Marketing experts have a profound understanding of the unique characteristics and profiles of online players. By providing segmented and relevant marketing strategies, we help increase player value while maintaining high player satisfaction. We leverage our sophisticated CRM campaign tools coupled with deep insight and analysis of player behaviors and conversion rates to drive business objectives.
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